Product Number: IN0703932CWW
Publication Date: October 2007
Number of Pages: 29
Analyst:
Price: $1,995 U.S. Dollars

Abstract
In 2007, interest in phones that combine cellular and Voice over Internet Protocol (VoIP) service using Wireless Local Area Network (WLAN) technology has grown at a fever pitch. The WLAN technology provides wireless broadband access, allowing end-users who have Wi-Fi-enabled devices to wirelessly access the Internet when in a Wi-Fi hotspot. This ability makes up for some of the disadvantages of cellular technology and provides customers with lower-cost voice and high-speed data service.
 
 In order to be successful in this market, wireless carriers and WLAN providers need to understand the attitudes and requirements that end-users have regarding WLAN/cellular service and handsets.
 
 To gauge public opinion on WLAN/cellular dual-mode phones and on which features and benefits are of most interest to current cellular phone subscribers, In-Stat conducted a telephone survey in March 2007. This survey asked questions about subscriber opinions on WLAN/cellular technology, as well as background questions on the adoption of base technology supporting WLAN/cellular, such as cellphones, broadband, and WLAN.
 
 The report is divided into three sections. The first looks at respondent demographics; the second examines patterns of use among cellphone, PHS, and WLAN users; the third examines attitudes and acceptance of WLAN/cellular dual-mode phones, how much consumers are willing to pay for them, and the reasons respondents were not interested in the new technology.

Table of Contents

• Executive Summary
• Definition
• Introduction
• Survey Demographics
• Age
• Business Trip Frequency
• Income
• Service Providers
• Monthly Spending (Fixed Telephone/Broadband)
• Monthly Spending (Mobile Service)
• Monthly Spending (Mobile VASs)
• Attitudes to New Technology
• Survey Results
• Usage Patterns for Cellular and WLAN
• Cellular Use
• Home Internet Access
• Cellphone and PHS Use (Home)
• Cellphone and PHS Use (Office)
• Wireless Internet Use
• Consumer Interest
• WLAN/Cellular Dual-Mode Phone
• WLAN/Cellular Phone Features
• Willingness to Pay
• Plans to Buy
• Reasons for Lack of Interest
• Methodology
• Glossary
• Related In-Stat Reports

List of Tables

• Table 1. Survey Cities

List of Figures

• Figure 1. Respondent Ages
• Figure 2. Respondent Monthly Business Trip Frequency
• Figure 3. Respondent Monthly Income (US$)
• Figure 4. Respondent Service Providers
• Figure 5. Monthly Spending on Fixed Telephone/Broadband Access (US$)
• Figure 6. Monthly Spending on Mobile Service (US$)
• Figure 7. Monthly Spending on Mobile VASs (US$)
• Figure 8. Attitudes to New Technology
• Figure 9. What Do You Use Your Cellphone For?
• Figure 10. How Do You Access the Internet at Home?
• Figure 11. What Do You Use Your Cellphone or PHS for at Home?
• Figure 12. What Do You Use Your Cellphone or PHS for at Work?
• Figure 13. Respondent Wireless Internet Use
• Figure 14. Interest in WLAN/Cellular Dual-Mode Phone
• Figure 15. Interest in WLAN/Cellular Dual-Mode Phone, by Age
• Figure 16. Interest in WLAN/Cellular Phone, by Attitude to Technology
• Figure 17. Attitudes to Multi-Mode Feature
• Figure 18. Attitudes to PBX-Enabled Feature
• Figure 19. Attitudes to VoIP Feature
• Figure 20. Comparison of WLAN/Cellular Phone Features
• Figure 21. How Much Are You Willing to Pay for a WLAN/Cellular Phone (US$)?
• Figure 22. When Do You Plan on Buying One?
• Figure 23. Why Are You Not Interested in a WLAN/Cellular Phone?